Latino in the Modtissimo to consolidate european market

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After a few years away, Latino is back at the MODTISSIMO textile show, which takes place on the 21st and 22nd of February at Exponor, to take advantage of “the potential that this event is causing in the dynamics of the market”, especially in Europe. The portfolio includes Urban Wear, Military, Forestry, and Work clothing.

“About R&D projects – we will be present with innovative products that we can make available to our Private Label customers”, adds Elias Vilela, market manager, speaking to T Jornal.

“Latino has been a reference in the military and work clothing market since 1986. Private label has always been one of our business areas, and an area that allows us to share the knowledge acquired over the years with customers”, explains the person in charge, with the expectation of creating lasting relationships with new customers.

In terms of markets, the company is particularly interested in European and American markets. “We work essentially in Europe and Africa, with the USA starting to gain expression, and we hope to be able to expand our number of clients and markets this MODTISSIMO”, highlights Elias.

Latino Group closed in 2023 with a turnover of around 5 million euros, 60% of which went to foreign markets. For 2024, you have set objectives to increase sales by 30%. How? Elias Vilela explains: “by expanding its presence in the markets where it is present, reinforcing its position in the USA, implementing digitalization in the business models of its brands, and launching a new clothing brand for the Premium healthcare sector”.

Remember that the group has the following private brands in its portfolio: Bravian (UrbanWear brand), UDDE (premium health clothing brand), Prowork (brand of clothing and personal protective equipment for professional use), Protactical ( brand of clothing and personal protective equipment for military use) and TEG (brand of riding and hunting clothing).


Font: T Jornal

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